By providing users with an enormous degree of transparency into their posts, Facebook may have also given its users anxiety about posting new content. It's uncomfortable and unfortunate." He seems to say that when Facebook released Timeline, a simple way to pore through years of updates and photos, it inadvertently cursed itself. "You have to worry about how this new content fits in with your online persona that’s supposed to be you. "There's this weird thing that happens when you contribute something to a static profile," he says. "The last snap today will also be the beginning of tomorrow," says Spiegel, "so there’s no pressure to compose a narrative." Without naming any rivals, Spiegel digs at the Facebooks, Twitters, and Pinterests of the world that implicitly ask you to build an identity online. There’s also no algorithm to decide which stories are more important than others. Unlike most forms of social media updates, Spiegel stresses, Stories play back in the order they occurred, and not in reverse chronological order. If you’re bored, you can skip ahead by tapping with a second finger. "When you have a minute in your day and are curious about what your friends are up to, you can jump into their experience," says Spiegel. Holding your finger on a friend’s name starts a stream of every snap they’ve shared to their Story within the last 24 hours. The final result recalls the early days of Facebook, where the quickest way to catch up with a friend was to visit their profile.Įach person in your friend list is now flanked by a circular thumbnail of the most recent moment in their daily Story. Over the next year they built Stories, which live inside Snapchat’s "My Friends" page - one of just four screens in the entire app.
Spiegel and his team thought that a "Send All" button could destroy Snapchat, and instead sought a more passive means of sharing an image or video with everyone you know. Stories, one of Snapchat’s most visible feature additions in its two-year lifespan, was first conceived as a way to address perhaps the most common request from users: a way to send a snap to your entire friends list. Stories is the next big piece of how Snapchat thinks social media should work, and everybody’s watching. Spiegel claims to have no special knowledge of the way we work as social organisms aside from what he learned as a college student, but has thus far proven himself and his colleagues to be surprisingly thoughtful about our hidden social behaviors and desires. Snapchat may not look much like Facebook, but with Stories, the company is taking its first steps toward competing with Facebook’s most important product: News Feed.īehind Stories is a deep understanding, or perhaps loathing, of the way social apps work today. What doesn’t change is that every piece of the Story is less than a day old, so viewing one might be the fastest way to see what a friend's been up to. You can watch a friend’s (or your own) Story over and over.Įach Story is the sum of all the snaps you’ve added over the last 24 hours, which means its size is always fluctuating. But unlike conventional snaps, Stories don't disappear in a puff of ephemeral smoke after you've watched them. Or, you can tap a new shortcut button in the app's camera screen to instantly post a snap to your Story. You create your Story as you go about your day by tapping "My Story" above the friends you want to send a snap to. Instead, he tells me about Stories, his team’s latest invention: a rolling compilation of snaps from the last 24 hours that your friends can see. He seems anxious, as if he's about to interview for a job or deliver a commencement speech to his graduating class. Spiegel brushes off Snapchat’s latest bragging right: the service sees 350 million snaps sent per day. There must be a lot on his mind as the young CEO of a company bounding toward a $1 billion valuation - a company that has changed the course of being a teenager in the year 2013. He's unmistakably nervous, and not in a sweaty, early-Mark Zuckerberg kind of way. Snapchat CEO Evan Spiegel's hands are shaking as he points to his iPhone.
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